Sex, lies & women

New York, July 16 (AFP): Women are more likely to lie about their sex lives than men, according to a new US study involving a fake lie detector test.

The study by psychologists Terri Fisher at Ohio State University and Michele Alexander at Maine University offers a new solution to a paradox that has puzzled sex experts for decades.

survey after survey, heterosexual men average more sexual partners than women — a statistically impossible situation.

Conventional wisdom had dictated that a man’s desire to significantly exaggerate his sexual promiscuity was responsible for the anomaly, but the latest study — published in the Journal of Sex Research — suggests it is the women who are being economical with the truth.

Women change their answers depending on whether or not they believe their responses will remain anonymous or they will be caught lying, the researchers found. The number of sexual partners a woman reported nearly doubled when women thought they were hooked up to a lie detector machine.

Madonna ad

New York (AP): Madonna will be the new face for Gap’s fall multi-million dollar ad campaign. Gap spokeswoman Claudia Hawkins would give few details on the campaign, set to break on July 28, other than to say the campaign also features rap star Missy Elliott. Over the past several years, gap has enlisted a diverse group of celebrities for its advertising, including actors Christina Ricci, Anjelica Houston and Dennis Hopper. But experts believe signing the pop icon is the biggest coup yet for the retailer, which needs additional buzz to continue its turnaround. “This is the coolest idea. Madonna has kept her image fresh,” said Mike Toth, president and chief creative director for Toth Brand Imaging, a brand and advertising company with offices in New York and Concord, Massachusetts.

Meowlingual

Tokyo (Reuters): Now that you can interpret what your dog is saying, how about your cat? Takara Co, a major Japanese toy maker, said on Wednesday it would launch in November a device called the “Meowlingual” that can interpret a cat’s meow, hoping to repeat its success with the “Bowlingual”, a dog translation device. Takara said the Meowlingual, a palm-sized electronic console that displays the interpreted phrase on a screen, will be priced at 8,800 yen ($74.62). Takara has sold about 300,000 dog translation devices in Japan since last year and plans to launch an English-language product in the US market in August.