The bachelor of mass media (BMM) programme of the Mumbai University is a three-year degree course with six semesters. The course is a blend of academic, professional and practical training. You will be taught topics like effective communication skills, fundamentals of mass communication, principles of management, introduction to advertising and journalism, economics, introduction to psychology, consumer behaviour, brand building, creative writing, editing, etc. During the second year, the students receive on-the-job training through internship. Besides, group discussions, seminars and field visits are conducted as well.

Some of the top colleges under the BMM programme are: St Xavier?s College, Mumbai; Wilson College, Mumbai; Ramnarain Ruia College; Jai Hind College; St Andrews College; K.C. College; Somaiya College; Lala Lajpat Rai Institute of Management; Bhavan?s College, Andheri.

Notifications are given in April. A draft of Rs 300 has to be sent to obtain the application form and prospectus. For more details, contact the university at M.G.Road, Fort, Mumbai-400032, or log on to www.mu.ac.in.

Eligibility

Students who have passed the HSC examination with arts, science or commerce subjects, with not less than 50 per cent marks, are eligible to apply for this course.

Entrance exam

Admission will be on the basis of an aptitude test, a group discussion and a personal interview. The entrance exam is conducted in June after the HSC results are out.

Pattern of exam

The selection process is divided into two rounds. Round I consists of a written test for general aptitude. The topics and the weightage of marks is as follows: 10 each for general knowledge and mathematics, 20 each for creative thinking and language abilities, for a total of 60.

The candidates are also screened on the basis of their HSC marks after which they are shortlisted for Round II which consists of a group discussion and personal interview. Final weightage is given on all the above factors.

How to prepare

The questions on quantitative aptitude are quite simple and are of the Class X-level. You could revise your fundamentals from books on quantitative aptitude by O.P. Singhal and R.C. Solanki, and practise objective type questions from Competition Master and Competition Success Review.

Brush up your English from books by Norman Lewis, Wren and Martin and Objective English by Tata McGraw Hill publishers.

Brainstorming either in a group or alone will help you to involve creativity in your thinking process. For instance, think about different usages of a particular object like, stapler, spoon, tumbler, etc. Also do creative writing on a range of themes. With regular practice, you can enhance your creative skills. Some of the books you can refer to are Six Thinking Hats by Edward de Bono, the New Drawing on the Right Side of the Brain by Betty Edwards, Conceptual Blockbusting ? a guide to better ideas by James L Adams, Cracking Creativity ? the Secret of Creative Genius by Micheal Michalko.

For general knowledge, prepare from Pearsons?s GK guide, Manorama Yearbook and magazines like Competition Master, Banking Service Chronicle, etc.

sample test paper

A man offers 2 flowers on even days, 3 flowers on odd days divisible by 3 and offers 2 extra flowers on the days divisible by 5. How many flowers did he offer in April 1984?
(a) 87 (b) 88 (c) 89 (d) None of these

In an election A, B and C got altogether 1500 votes. A and C together got 940 votes and B and C together got 760 votes. How many votes did C get?
(a) 180 (b) 560 (c) 400 (d) 200

Choose the word from the four options that is closest in meaning to the word in capital letters:

1. GALVANISE
a) revitalise b) romp c) thwart d) fulminate.

2. MENDICANT
a) counselor b) rebel c) beggar d) tomb

Which country will host the 2012 Olympic Games?
a) India b) SriLanka
c) Belgium d) UK

List 10 uses of a toothbrush.

What are the characteristics similar between you and the sea?

Write a short story with the following words :-
lighthouse,
old lady,
beach,
harvest,
helicopter