The Telegraph
 
 
IN TODAY'S PAPER
WEEKLY FEATURES
CITY NEWSLINES
FEEDS
  RSS
  My Yahoo!
SEARCH
 
Archives Web
 
ARCHIVES
Since 1st March, 1999
 
THE TELEGRAPH
 
 
Email This Page
Ronaldinho ‘branded’ most valuable

Berlin: Brazil and Barcelona forward Ronaldinho is the most commercially valuable soccer player in the world, followed by England internationals David Beckham and Wayne Rooney, a study of brand value said on Thursday. Consultancy BBDO Germany estimated Ronaldinho’s brand was worth 47 million euros ($56.4 million) followed by Beckham’s at 44.9 million euros and Rooney’s at 43.7 million euros.

Two other Barcelona players, Cameroon striker Samuel Eto’ and Argentina’s young forward Lionel Messi, completed the top five, both brands being worth just over 30 million euros. While Real Madrid midfielder Beckham still had the best-known face in soccer, Ronaldinho’s comparative youth and recent achievements with Barcelona made him a more attractive marketing prospect, the consultancy said.

Having just turned 26, the Brazilian is nearly five years younger than Beckham.

Top
Email This Page