Interiors of the new BC Sen Jewellers showroom at City Centre. Picture by Rashbehari Das

What: Launch of a new BC Sen Jewellers outlet.

Where: City Centre, Block E, second floor.

When: April 23.

Take a look: The 2,500 sq ft swank showroom is home to exclusive gold, diamond and platinum jewellery.

As part of the inaugural celebrations, four new collections ? The Royal Romance, Maharani Collection, Floral Beauties and Expression La Exquisite ? were unveiled.

The Royal Romance line of diamond jewellery includes bezel, prong and pressure settings along with the normal pave, flush and channel settings. The collection is marked by a western elegance with touches of Oriental flair.

Maharani Collection is an assortment of gold jewellery. Contemporary patterns have been combined with traditional temple designs and Mughal art to form eye-catching pieces.

Floral Beauties in gold emphasises nature illustrations, while Expression La Exquisite has diamonds combined with peridots, citrines, tourmalines, tanzanite and more for a very western appeal.

Pocket pinch: While a gold set would cost Rs 15,000-plus, the price tag for a diamond set reads Rs 40,000 and above.

Voiceover:“The showroom is an effort to reach out to our customers in this part of the city,” said director of BC Sen Jewellers, Subir Kumar Sen.