The Apeejay Institute of Mass Communication (AIMC), Delhi, was set up in 2003 and caters to the growing demands of students interested in pursuing a career in print journalism, advertising, public relations, event management and also acquiring necessary skills in television news, videography, video editing programmes, etc. The AIMC is affiliated to the Guru Nanak Dev University, Amritsar. It is recognised by the University Grant Commission (UGC) and accredited as a five-star university.

The institute offers an MA in mass communication, a PG diploma in television and video production and a PG diploma in communication with specialisation in advertising, public relations or event management.

The institute has an active placement cell that organises workshops, interviews and group discussions to enable students to compete successfully in the job market. The students have been successfully placed in top media companies. The faculty at AIMC includes academic as well as industry experts, providing a balance of theory and practice.

The prospectus for the PG diploma in communication can be obtained from the AIMC or the Apeejay Satya House (14, Commercial Complex, GK II, New Delhi) on payment of Rs 600 in cash or by post by sending a demand draft for Rs 650 in favour of “Apeejay Institute of Mass Communication”, payable in New Delhi. You should return the completed application form to the admissions office by the stipulated date, addressed to ‘The Registrar, Apeejay Institute of Mass Communication’, at the above address.

For more information you can contact the institute at Apeejay Campus, Sector 8, Dwarka Institutional Area, New Delhi 110 075, or log on to www.apeejay.edu.

Eligibility

You should have a bachelor degree or an equivalent from a recognised Indian or foreign university. Preference will be given to those with an aptitude for copy writing, advertising and public relations.

Entrance exam

The applications are carefully screened for superior academic performance, creative aptitude, interests and extra curricular accomplishments of the candidates. On-the-spot admission is conducted for interested candidates in April. However, there is direct admission for those who have scored 60 per cent or above in their graduation or in the first two years of graduation.

Pattern of exam

The test is of one-and-a-half hours’ duration, consisting of objective-type and some subjective-type questions on current affairs, general knowledge and a few questions related to media.

After evaluation of their previous academic record, performance in the admission test, the admission committee prepares a list of selected candidates. Preference will be given to those who display the required aptitude in subjects of the course applied for.

How to prepare

To update your general knowledge, read newspapers regularly and go through magazines like CSR and Competition Master, etc, as well as the CSR Year Book or General Knowledge by Tata McGraw Hill. Also keep a look out for media related information. You could go through newsmagazines like Outlook, Frontline, India Today, etc, regularly and maintain brief notes on all important national and international issues and developments.

sample test paper

Current affairs and general knowledge

• The book In the Line of Fire has been written by:

a) Nawaz Sharif
b) King Gynanendra
c) Hamid Karzai
d) Pervez Musharraf

• Who has been named the most powerful businesswoman by Fortune magazine?

a) Oprah Winfrey
b) Kiran Mazumdar Shaw
c) Indra Nooyi
d) Padmasree Warrior

• Who among the following has been elected as the new UN Secretary
General?

a) Shashi Tharoor b) Ban Ki Moon
c) Shaukat Aziz
d) none of these

• American researchers Andrew Fire and Craig Mello won the 2006 Nobel prize in ____ for their discovery of how to switch off genes, a potential road to new treatment for diseases from AIDS to blindness and cancer.

a) Chemistry
b) Medicine
c) Biology
d) none of these

• Which language among the following is used for creating a website?

a) Fortran b) Ada
c) HTML d) Cobol