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In 2001, two spirited brothers
produced the first-ever reality TV show called Hospital,
featuring happenings at the All India Institute of Medical
Sciences, New Delhi. Today, Nikhil Alva, one of the duo,
and CEO and creative director of Miditech Productions, has
his hands full producing a number of TV shows for various
channels.
His mother is a famous politician
but Alva was sure politics would be the last thing that
he would get into. Instead, during his school years at St
Columbus High, Alva cherished the idea of becoming a computer
scientist. He joined St Stephens College in 1988 to
pursue his graduation in mathematics.
Alva was not just another boy
with his nose in his books. He excelled in music. Very few
know that Alva is a pianist and, during his college days,
used to play music professionally. The idea of managing
music professionally took root in those years and inspired
Miditech. His family thought it was a passing fad and left
him to do what he wanted. Eventually, the company shut shop.
Says Alva: I realised that you need more than passion
to sustain a business. You need people and you need to be
aware of the basics of conducting a business.
But failure did not deter him.
Around the early 90s, the television boom had just begun
in India. Alva sensed the potential of having a production
company and roped in his TV journalist brother Niret. Alva
points out that it wasnt very difficult starting out
early. According to him, since his brother had a journalism
background and he had the production skills, they did not
face any shortage of clients.
One of their first clients was
UNICEF in 1993 with whom they partnered to produce a series
on the girl child. They did 18 shows for the organisation
and there was no looking back. The series ended up as a
much bigger project than originally envisaged.
Alva developed and creatively
led Indias first adventure reality game show RAAAH
(Romance Adventure Aap Aur Hum) for Zee TV that featured
newly-married couples competing against each other in physical
and mental challenges set in extreme terrain. Some of the
other programmes that he worked on include Deal Ya No
Deal and Fame Gurukul.
Today, Miditech has grown to over
200 employees spread across the world. Says Alva: It
was as tough then as it is now. But we have a great team.
As a company we're known for our work ethic, creativity,
great productions and superb infrastructure. And all this
at budgets few can match. That is how we have and will sustain
our position as a market leader.
According to Alva, the television
business is about young people, as it requires passion,
energy and ideas. He stresses that to survive in the industry,
one needs to think quickly and constantly push creative
and production boundaries and strive for the next big idea.
Like in every business, Alva reiterates
that managing people is the biggest issue in the television
industry. Says he: We have to give a challenging environment
to our employees, motivate them and allow opportunities
for them to grow. At the same time, we have to monitor their
work. He believes that unless a company grows, it
will not be able to attract talent.
The two brothers hold 75 per cent
of the company. The other 25 per cent is held by ICICI Ventures,
a private equity and venture capital biggie.
Besides television, Alva is an
avid trekker, cross-country runner and national-level pistol
shooter. He is also a versatile pianist. He counts Mozart
and Tchaikovsky as his favourite classical musicians and
prefers a wide range from Sting to Peter Gabriel in the
contemporary era.
Alva says that he has big plans
for the company. After having made a mark on the Indian
scene, he would like to test the international waters too.
The company has already produced shows for BBC World and
The Disney Channel, amongst others. In television
you cannot rest on your laurels, Alva explains. You
are as good or bad as your last episode.
Based on a conversation with
Aparna Harish in Calcutta |