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A for Apple, B for Bata, C for Coke |
| Brand management has become a crucial commercial discipline today, discovers Shabina Akhtar |
| Shut your eyes and think of fast food. What comes to mind? McDonald’s burgers and Domino’s pizzas, right? Think of photocopying and you’ll be thinking of Xerox. Or, for that matter, the thought of a soft drink will most likely evoke ima... |
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