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Regular-article-logo Thursday, 24 April 2025

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New in town: A linen club store for him & her

TT Bureau Published 20.02.16, 12:00 AM
Abir Chatterjee looks dapper in a powder blue jacket and printed shirt from Linen Club. The Tolly heart-throb was at the launch of Linen Club’s flagship store in eastern India at 27-B Camac Street last Friday. About 2,000sq ft, it is the largest Linen Club store in eastern India. “Linen Club was established 20 years back but it’s got the real growth only in the past 15 years. We are the pioneers who raised awareness about linen and created a category for it,” said 
S. Krishnamoorthy, CEO, Domestic Textiles, Aditya Birla Group. “We import fibre, spin it, process it and also retail it. Second is the genuineness of the European flax that we use. We make approximately 1,000 designs every three months,” said Jasvinder Singh Kataria, SBU Head, Linen Fabric, Jaya Shree Textiles, Aditya Birla Group.

 

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Counting the price of Pahalgam: Indus treaty halted, ties & borders with Pakistan blocked

There’s credible reason to believe other reprisal measures for the meadow massacre could be in the works but cannot be spelt out for obvious reasons
Security personnel keep vigil near the Dal Lake amid high alert after the Pahalgam terror attack, in Srinagar, Wednesday, April 23, 2025. At least 26 people were killed in the terrorist attack in J&K's Pahalgam on Tuesday.
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Terrorist attacks and violent civil unrest are possible in J&K. Do not travel to this state

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