July will be a packed month for Samsung as the company prepares for its next Unpacked event on July 26 in Seoul and we expect a foldable-focused event. In other words, expect the successors to Galaxy Z Flip5 and the Z Fold5. While we wait, Samsung has something to make you stare at — Indian contemporary artwork in the art store of its lifestyle TV, The Frame, which itself is a piece of art.

The tech giant has collaborated with Terrain.art, a blockchain-powered online platform and there are plenty of new additions to the existing art store that offers more than 2,100 artworks.

Created by young Indian artists, the latest additions are a contemporary take on Indian monuments, folk art, textile traditions, diversity and more. What you get are bold brush strokes, vibrant colours, and carefully drawn lines to match the customisable bezels and slim edges of The Frame TV.

“The Frame TV allows consumers to display their favourite art, which looks incredibly real on the screen and elevates the design quotient of any space. The QLED technology that powers The Frame TV delivers brilliant picture quality for an immersive in-home entertainment experience. Our collaboration with Terrain.art is a demonstration of our vision of bringing together art lovers, and local and global artists via technology,” said Mohandeep Singh, senior vice-president, visual display business, Samsung India.

While you wait for the big launch on July 26, you can stare at the beautiful art on The Frame. The future looks flippin’ good. According to research firm IDC, phone makers will ship 21.4 million units of foldable phones this year, which is a 50 per cent jump from 14.2 million shipped in 2022.

Picture: Samsung