Bollywood Has Fallen and the Spotlight is on Hollywood.
The movie roster at the multiplexes this weekend has sprung a big surprise, with Holly beating Bolly by a mile in the Race to the box office.
For the first time ever in the city's multiplex era, the count of Holly movies is double that of the Bolly tally - eight is to four.
And there's something on the buffet for everyone - from Oscar winners to an animation favourite to superhero cool.
For the multiplex chains, Holly driving footfall and funds into cinemas is a welcome sign, more so at a time when Bolly is lying low.
"Hollywood dominating Bollywood is a good sign because, apart from the big franchises, English films don't really pull in much of an audience. However, with the Oscar fever still on and the audience growing from what was a niche group till a few years ago, the market and demand for Holly content is increasing. It's a good trend," said Subhasis Ganguli, regional director (east) of INOX.
At INOX Quest, Friday release Triple 9, starring Kate Winslet, and the Jesse Owens biopic Race are jostling for space with Gerard Butler's one-man army act in London Has Fallen. Animation biggie Zootopia, which has zoomed to a record-breaking $112 million worldwide within a week of its release, is drawing crowds as much as Oscar favourites Spotlight that won Best Picture, and The Revenant, which won the Best Director trophy and powered Leonardo DiCaprio to his first ever Best Actor Oscar.
The big demand for the Oscar hotlist is highlighted by the fact that Mad Max: Fury Road, riding high on its six-Oscar haul, is being re-released in city multiplexes.
" Mad Max: Fury Road released in cinemas last May and though it did well then, its big Oscar showing has increased demand, spurring a nationwide re-release," said a multiplex official.
Bringing up the rear is Deadpool, featuring a motor-mouth superhero, that's taken over the box office ever since it stormed cinemas in February. "Even a month after its release, Deadpool continues to draw crowds during weekends, a rarity for a Holly film," the official said.
To capitalise on the increasing demand for Holly content on city screens, multiplexes - including INOX and Cinemax - had organised a two-week-long Oscar Festival featuring this year's Oscar-nominated films. "A film like Spotlight started off slow, but after winning the Best Picture Oscar, demand for it upped considerably," said Ganguli of INOX.
Big demand and Oscar fever apart, Holly going gung-ho at the box office can also be attributed to Bolly taking a break - or a beating if you please - over the past few weeks. Sonam Kapoor starrer Neerja is the lone Bolly flagbearer, with Priyanka Chopra's Jai Gangaajal coming a cropper at the box office.
"Akshay Kumar's Airlift and Neerja apart, Bolly hasn't had a big film so far this year, while Holly has been notching up one big release after another. As a result, a sizeable number of primary Bolly watchers have gravitated towards Holly films," said Mumbai-based trade analyst Kumar Mohan.
And though Kapoor & Sons, powered by two hunks (Sidharth Malhotra and Fawad Khan) and a hottie (Alia Bhatt), promises to rev Bolly up, Hollywood is poised to hit back with superhero biggie Batman v Superman: Dawn of Justice releasing on March 25, followed by animation film Kung Fu Panda 3 on April 1. And then The Jungle Book hits screens in India on April 8, a week before the US.
Which of these Hollywood films have you watched? Tell ttmetro@abpmail.com